It is a great honor and pleasure to create the corporate design for Kieler Woche 2017, which is the largest sailing event in the world!
The design implents the boats keels, that gave the city Kiel its name. Everything is stripped down and simplified to use mostly blue and white to create a very maritime visual approach. The posters work as a three-piece set, that can also be joined to produce an „endless“ poster.
The elements of the design are applicable to a very wide range of different applications.